Sony Xperia S Flagship Smartphone Backed By £19m Ad Campaign

Over a successful release of Sony Ericsson phones for several years, Sony have finally decided to split up and manufacture mobile phones with just carrying the Sony name without the Ericsson. Sony have finally launched a flagship device the Sony Xperia S breaking several mobile chats and entering to become of the top 5 most wanted smartphone device competing with manufacturers such as Apple and Samsung.

It has been reported that the first Sony branded smartphone Xperia S is claimed to increase sales figure very strongly and Sony is looking to increase its shipment requirements since the demand from various retailers are increasing rapidly but few retailers namely Littlewoods, Tesco and Argos are selling the smartphone at a record breaking speed.

Can Sony Xperia S Could Be The Flagship Device For Sony?

When Sony decided to break the joint venture with Ericsson to name their mobile phone brands just Sony mobile phones early this year 2012, they had to come with a device that would support their biggest move they have take to brand Sony among other mobile manufacturers such as the Apple, Samsung, Nokia, HTC and many more.

Just after Sony Ericsson Xperia Arc S was released, the phone done pretty well but with the Sony Xperia S release date UK mobile networks placed the device into their best price plans and started to offer the device to their best selling tariffs adding to the sales figures week on week.

Sony’s first ever branded smartphone within two week of launch it recorded around 10,000 handsets sold for the week ending 23rd March 2012. This makes the handset break through to the top 10 mobile chart and it is predicted that Sony Xperia S would hit top 5 by next week.

Sony Xperia S Market Trend

Looking at the Sony Xperia S reviews and market trend along with customer demand, the bold move from Sony resulted the phone to top the charts and according to the figures, Sony Xperia S is accounted for 3% of the total sales of mobile phones.

With a marginal difference from both BlackBerry Curve 9300 & BlackBerry Bold 9900, Sony Xperia S’s sales have increased and by the looks of it, the phone is guaranteed to top the chart within few weeks.

Along with the bold move by Sony, this device has been backed by an amazing budget of £19 million ad campaign to come in competition with HTC campaign to promote the HTC One X and HTC One S mobiles to the UK market. It has been reported that Sony is trying to move more stocks into the market to keep the demanding issues in control.

Most of the operators in UK welcomed the challenge Sony Xperia S has thrown into the market specially with the market is dominated by Apple and Samsung smartphones. It is always good to have competition as this helps consumers to get a better deal.

Having Apple with 44% market share, it would be a very touch challenge for Sony to penetrate the UK market with a single branded handset, but for their first brand phone Sony Xperia S to get a good welcome into the market is a potential mix for Sony and it encourages to bring bigger and better quality smartphones.

Sony Xperia S Price and Contracts

Currently the Sony Xperia S is being promoted as £370 to £390 in Amazon and 3 mobile network is offering the device from £25 a month on a 24 months contract. The best package for this device would be The One Plan on 3 for £31 a month for 2000 anytime any network minutes + 5000 UK texts + 5000 3 to 3 calling minutes + All-you-can-eat-data allowance.

Sony Xperia S Specifications

Having one of the unique, stylish and best design in the market the HD Reality display makes the device look most elegant and professional through every angle. Lets highlight some of the most important Sony Xperia S Specs below:

OS: Android OS, v2.3 (Gingerbread)
Display: HD Reality Display with Mobile BRAVIA™ Engine. HD sharing with HDMI (cable in box)
Processor: Super-fast 1.5GHz dual-core processor
Memory: 32GB internal memory, 1GB RAM
Camera: 12MP with Exmor R™ sensor + HD video
Video: 1080p@30fps with continuous autofocus, video light and video stabilize
WLAN: Wi-Fi 802.11 b/g/n enabled, Wi-Fi Direct, DLNA, Wi-Fi hotspot
Battery: Up to 7 hours 30 min (2G) / Up to 8 hours 30 min (3G) talktime.

Having a very strong brand name “Sony”, it is very unlikely that you will not be satisfied with the Sony Xperia S and more over there are positive reviews about the device all over the internet and among the top 5 mobile networks sales reps and distributors.